100-year-old bra brand Maidenform is going after younger customers - Glossy

M's products are priced $5.50-$40, compared to Maidenform's prices of $40-$55. The low price point was an essential part of targeting Gen-Z shoppers, according to Jane Newman, chief design officer of global innerwear at Maidenform’s parent company, HanesBrands. For its part, Maidenform's core shopper base is 24 and up.

Shoppers Say This 58%-Off Maidenform Bra Makes Them Feel Sexy

10 Best Bras for Older Women That Are All About Shape, Comfort, and Support

If You're In Need Of A New Bra, Here Are 24 Truly Excellent Options From

Maidenform Lightly Lined Convertible Bralette

Maidenform to Launch New Junior Brand

The Bra That Fit the 20th Century – PRINT Magazine

10 Best Bras for Older Women That Are All About Shape, Comfort, and Support

The Popular Maidenform Racerback Bra Is 55% Off on

The Bra That Fit the 20th Century – PRINT Magazine

Maidenform Lightly Lined Convertible Bralette

100% Pure Silk bra Women Fashion lady bras for women Wireless seamless padded push up bralette bralet bralett - AliExpress

Maidenform Self Expressions Girls' Molded Triangle Pullover Comfort Bra : Target

Haullps Deep Plunge Push Up Bra for Women Low Back Bra Wire Lifting Bra with Multiway Convertible Straps Black at Women's Clothing store