By A Mystery Man Writer
An initial suggestion was to name the NBA star's line Michael Jordan, but this was rejected by Nike.
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Fair 'Air': Ben Affleck stresses the 'essentially true' in his new film about the birth of the Michael Jordan-Nike partnership
Complex Sneakers, Michael Jordan's agent David Falk says Nike didn't believe MJ had enough credibility for a signature line bearing his full name. The
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What factors contribute to Nike's higher profits from Air Jordan compared to other models? Is it due to their popularity or other factors such as celebrity endorsements and brand recognition? - Quora
Pair of Nikes worn by Michael Jordan sell for record-breaking $615,000
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Nike teamed up with Snap and Darkstore to pre-release Air Jordan III 'Tinker' shoes on Snapchat