Makeup Companies Are All Launching 40 Foundation Shades - The Fenty Effect

Is it just us or is every makeup company coming out with 40 shades of foundation?

11 inclusive makeup brands with products for all skin tones

Fenty Beauty: How Rihanna's Brand Leverages the Power of Inclusivity

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Fenty Beauty is Upping Its Foundation Range to 50HelloGiggles

Why do beauty brands resist diversifying their shade ranges

Online Exclusive Fenty Beauty Is Launching 10 More Foundation Shades & Here's Exactly Which Tones Were Added, fenty beauty foundation

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How Rihanna's Fenty Beauty delivered 'Beauty for All' – and a wake

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Fenty Beauty's Soft Matte Foundation Gave My Skin New Life in the