Authentic Brands Group taps New Guards Group to 'unlock Reebok's luxury potential

Authentic Brands Group will officially close its acquisition of Reebok in March, but the company already has big plans for its big sneaker acquisition.

Reebok to launch strategic partnership with Farfetch-owned New Guards Group

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New Guards Group Takes Over Reebok in Europe, Luxury Projects

Adidas cuts Reebok loose after 15 years, at a steep discount

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New Guards Group and Reebok Launch Partnership

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Adidas sells Reebok to US firm Authentic Brands Group in $2.5 billion deal

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New Guards Group and Reebok Launch Partnership

Why Authentic Brands Group Added Reebok To Its Portfolio

Authentic Brands Group Finalizes the Acquisition of Reebok — Authentic Newsroom

Fila vs Reebok: Opportunities in the sports apparel industry

Farfetch Launches Reebok European Effort Through New NGG++ Division