Authentic Brands Group taps New Guards Group to 'unlock Reebok's

By A Mystery Man Writer

Authentic Brands Group will officially close its acquisition of Reebok in March, but the company already has big plans for its big sneaker acquisition.

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HYPEBEAST, @hypebeastkicks: Authentic Brands Group (@abg_nyc) has launched a strategic partnership with New Guards Group to grow the @reebok brand

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HYPEBEAST, @hypebeastkicks: Authentic Brands Group (@abg_nyc) has launched a strategic partnership with New Guards Group to grow the @reebok brand

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