Lululemon Enters Footwear: Go Behind The Process Of Designing

The feel of footwear. That
The feel of footwear. That's the premise behind Lululemon's entry into the space, building a new last from scratch—for women, mind you—and offering female-specific engineering, such as a heel cup that diminishes soft-tissue impact across the body.

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MKTG 90002 : Product Management - University of Melbourne

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