Bodyform advert replaces blue liquid with red 'blood' - BBC News

Bodyform has ditched the blue liquid, saying it wants to confront the taboos about periods.

Bodyform: Blood • Ads of the World™

It's time to start communicating menstruation properly and shift societal norms. Period.

Bleed blue?

Hannah Shields (@hannahEshields) / X

First ever ad to feature period blood has dropped

Bodyform's New Advert Depicts 'Period Blood' Instead Of Blue L, advertising, blood, 'It's nothing to be ashamed of.

Latest Bodyform ad addresses period-related insomnia

It's time to start communicating menstruation properly and shift societal norms. Period.

How Bodyform revolutionised normality

Bodyform's New Advert Depicts 'Period Blood' Instead Of Blue Liquid In UK First