Underwear Brand Parade Sold to Lingerie Manufacturer Ariela & Associates

Parade captured the Gen Z market with sustainable, body-positive messaging. CEO Cami Téllez told staffers she's heartbroken to not be joining the brand's next phase.

Gen Z underwear start-up Parade snapped up by Fruit of the Loom

Parade Joins Ariela & Associates Portfolio

What the rise of real over aspirational marketing means for lingerie

Articles by Melkorka Licea's Profile

Underwear Brand Parade Sold to Lingerie Manufacturer Ariela & Associates

What Happened at Parade

Parade's New Storefront Is Full of Comfy Wireless Bras and

Parade Launches A New Category: Bralettes » Press Release, 43% OFF

At failed Gen Z underwear startup Parade, employee firings were

Parade CEO Cami Téllez on Victoria's Secret, Underwear, and

Djerf Girls and Low Pros - After School by Casey Lewis

Melkorka Licea on LinkedIn: Underwear brand Parade sold; CEO Cami

How Underwear Startup Parade Wiped Out Investors — The Information

Viral Underwear Brand Parade Has a New Owner

Bra Designers & Manufacturers Ariela & Associates International