Parent Brand Sub-Brand Relationships - Branding Strategy Insider

From a brand architecture perspective parent brands are usually known as the “corporate brand” or even technically speaking the “holding company.”

Brand relationship spectrum (Aaker and Joachimsthaler 2000)

The Importance of Brand Architecture for Your Sub Brands

The pros and cons of sub-branding and brand extension. - Brogan & Partners

What Is Brand Architecture and Why Is It Important When Optimizing Your Website?

The Power of Sub Branding, and how you can leverage it!, by Thewitagency

Build a More Effective Brand Architecture

Ogilvy (agency) - Wikipedia

17 Examples of Successful Sub-Brands: Prius, Alexa - BMB

Brand Archetypes: The Definitive Guide [36 Examples]

Brewbound Voices: The Beverage Brand Architecture Continuum (Exploring Specific Tactics for Launching New Beverage Products)

Brand architecture, Brand positioning strategy, Endorsed brand

17 Examples of Successful Sub-Brands: Prius, Alexa - BMB

Brand Architecture: Types & Best Examples

The right brand architecture adds value to any business — Brand Incite

Parent Brand Sub-Brand Relationships - Branding Strategy Insider