5 Indie Lingerie Brands to Cop Pretty Pieces From

Girl gaze photography rocketed into our mainstream visual vernacular circa 2011, when Petra Collins popularized the pink-washed, dreamy, performatively-girly aesthetic we now know and love. Today the riffs on it are intimate—gauzy bedroom scenes, body positive visual storytelling, and untouched images plaster the walls of Instagram. It’s safe to say we’ve witnessed a full blown cycle in photography, one that creates a sort of dreamy and mythical halo around bad gals in their underwear. Stretch
Girl gaze photography rocketed into our mainstream visual vernacular circa 2011, when Petra Collins popularized the pink-washed, dreamy, performatively-girly aesthetic we now know and love. Today the riffs on it are intimate—gauzy bedroom scenes, body positive visual storytelling, and untouched images plaster the walls of Instagram. It’s safe to say we’ve witnessed a full blown cycle in photography, one that creates a sort of dreamy and mythical halo around bad gals in their underwear. Stretch

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