Brandy Melville: The Controversial Brand that Sells Exactly What Millennials Want - The Fashion Law

Business Insider recently released a list of the 33 companies that are “revolutionizing retail.” Firmly cemented on that list, among the usual suspects (think: Lululemon, Zara, Under Armour, and Nike) is Brandy Melville. According to the industry publication, the Southern California-headquartered brand “has nailed marketing to its target customer” in part due to “a brilliant Instagram account."

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Brandy Melville Putting the Guilty in Guilty Pleasure Shopping: A Retail Success Story and an Ethics Horror Show — STITCH

1994105wangyue Ewha [Brand Communication]

Brandy Melville: the Social Side of the Story – Ursus

Brandy Melville Accused of Only Hiring Thin White Girls, Underage Staff Stripping Down for Perks in Exposé

Brandy Melville a.k.a Brandy Evil

Blush Magazine - Fall 2018 by Blush Magazine - Issuu

Consumer Psychology, Ewha [Brand Communication]

1994105wangyue Ewha [Brand Communication]

Ewha [Brand Communication], [이화여자대학교 – 브랜드 커뮤니케이션 프로젝트 클래스]

Brandy Melville a.k.a Brandy Evil

Ewha [Brand Communication], [이화여자대학교 – 브랜드 커뮤니케이션 프로젝트 클래스]

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