Calvin Klein: Brand History, PDF, Fashion
By A Mystery Man Writer
Calvin Klein - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. Calvin Klein was founded in 1968 by Calvin Klein and Barry Schwartz. It started as a coat shop and expanded into other products like sportswear, lingerie, jeans, fragrances, and home goods. By the 1980s, Calvin Klein had become highly successful, particularly with its jeans and underwear lines. In 2002, Phillips-Van Heusen acquired Calvin Klein for $400 million. Today, Calvin Klein generates over $4.6 billion in annual revenue globally through various product lines and has a major presence in North America, Europe, Asia, and other international markets.
What is Calvin Klein's Marketing Strategy?
What is Calvin Klein's Marketing Strategy?
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