Celebrating 25 Years of Under Armour

25 years ago today, Under Armour’s Founder, Kevin Plank, incorporated what we now know - and love - as the Under Armour brand. From the humble beginnings of his Grandma’s basement, the young, and ambitious KP created UA, and the first of many products our Focused Performers never knew they needed, and now, can’t live without. Thank you Mr. Plank for having an idea that sparked a movement, and led to the brand that has changed the lives of Focused Performers around the globeforever. In the words of KP in 2019: “We are playing the long game, building an eternal brand." Here’s to the next 25 years!

Celebrating 25 Years of Under Armour

Going All in For All-Star

Under Armour Disrupts NYC Market With Innovative New Retail

Under Armour pursues plans to break ties with some retailers

Celebrating 25 Years of Under Armour

Under Armour celebrates 25th anniversary with a special collection - Men's Folio Malaysia

Stories

UNDER ARMOUR IS GOING TO SPACE

The iconic Under Armour Toronto 10K Run returns bigger & better

Under Armour Celebrates 25 Years of Innovation
with a Special Anniversary Collection — BRANDTHINK Malaysia

Under Armour and City Schools Celebrate Project Rampart