New Columbia Sportswear ad in Quebec lost in translation?

Watch New Columbia Sportswear ad in Quebec lost in translation? Video Online, on
The French translation for a Columbia Sportswear advertisement slogan in Quebec is turning heads. The English acronym for G.O.A.T. which stands for greatest of all time is used in a clever slogan be the goat' but the French translation soyez la chèvre isn't sitting well with some. Global's Gloria Henriquez reports.

COLUMBIA Whirlibird II Interchange 3-in-1 Winter Jacket - Boys

Bubbles Translation Services on LinkedIn: Columbia Sportswear ad asking people to 'be the goat' in French puzzles…

Trans Canada Trail New Partnership with Columbia Sportswear is a Natural Fit

COLUMBIA Lost Lager 110 Men's Cap

Canada developing new immigration policy to attract French-speaking people, workers

CCR Issue 5 - 2023 by BOC design Inc - Issuu

columbia translation

Quebec will pull ads from Facebook, Instagram

Columbia Tremblant Sporting goods and Clothing

Quebec Twitter Reacts to Literal 'Be the Goat' French Translation at Montreal Hudson's Bay

COLUMBIA Whirlibird II Interchange 3-in-1 Winter Jacket - Boys

columbia translation

Quebec will pull ads from Facebook, Instagram