Folk Embroideries of India – Fashion stories

India was known as the golden bird and it is one of the richest country, when it comes to handicrafts, its culture, heritage & even its history. One of such craft is hand embroidery. Embroidery is the craft of embellishing garments with various materials like threads, beads, sequins, zari, zardosi, etc. and these names have…

Preserving an ancient art, supporting local artisans and empowering women: How India's fashion industry is weaving heritage into its fabric and designs

Summer arrivals ~ A vibrant play of colours, classic silhouettes, our signature dainty floral embroidery! In-store…

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