Macy's Expands Fitness Brand to Men With ID Ideology, Houston Style Magazine

Macy’s today announced an expansion of the retailer’s popular Ideology activewear line with the launch of ID Ideology, a men’s collection available exclusively at 250 Macy’s stores and online at macys.com. ID Ideology is a line of performance clothing that embraces all those who are committed to putting in the time, effort, and sweat toward reaching their goals, and the marketing campaign features several incredible men who have done just that. Obstacle course junkies, circuit trainers, runners, cyclists, and even those guys just getting back on a gym regimen, all have the dedication to be considered athletes in their own right, and ID Ideology has everything they need to perform at their best.

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