General Mills follows trend in removing artificial flavours

Keeping Trix, Lucky Charms, Reese’s Puffs attractive to children will be big challenge, but food experts say changes are just marketing ploy

General Mills Cheerios Blueberry Sweetened Whole Grain Oat Cereal Large Size, 14.2 oz - Fairway

General Mills Cereals Cup Assorted Family Variety Pack (Pack of 60)

General Mills responds to #GRWM, maximalism trends with new cereal

General Mills Cheerios Toasted Whole Grain Oat Cereal Large Size, 12 oz - Fairway

General Mills to drop artificial ingredients in cereal

GENERAL MILLS CEREALS REMOVING ARTIFICIAL FLAVORS AND COLORS FROM ARTIFICIAL SOURCES

Trix cereal loses its lustre for some fans

Animal-free dairy a 'massive opportunity' says General Mills, which is in 'test and learn' mode with new brand Bold Cultr

General Mills Reese's Puffs Sweet and Crunchy Corn Puffs, 11.5 oz - The Fresh Grocer