How Fenty Beauty Has Built Brand Awareness — and Won, by Latana

When Rihanna announced her new beauty brand, Fenty, in 2017, many could be forgiven for thinking it would turn into just another celebrity-backed brand. From the Kardashians to Gwyneth Paltrow…

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How Fenty Beauty Has Built Brand Awareness — and Won, by Latana

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How Fenty Beauty Built Brand Awareness — and Won