Head-to-Head in the US Underwear Market: Aerie vs. Victoria's

Aerie is a relative newcomer to the US underwear market that is challenging the dominance of Victoria’s Secret. Learn about these two retailers’ revenues, operating margins, customer demographics and environmental, business expansion strategies, digital strategies and environmental, social and governance (ESG) initiatives.

The Fall of Victoria's Secret and the Rise of Aerie Was Inevitable, by Avey En, The Virago

Victoria's Secret returns to TV — but its challenges are bigger than branding

Swimwear Industry Rides Its Next Wave

Victoria's Secret only hires super-skinny models — and that's a problem

Victoria Secret Model Sexy Meaning Change Real Bodies

Head-to-Head in the US Underwear Market: Aerie vs. Victoria's Secret

Body Magazine // Wholesale Lingerie News // American Eagle Closing Additional Aerie Stores

How American Eagle Is Moving In On Victoria's Secret: Wholesome Bras For Teens

Soter: Is the Lingerie Industry Still Sexist? - The Daily Utah Chronicle

The Victoria's Secret backlash: how athleisure-inspired bras have seen off the sexy look, Lingerie

Victoria's Secret is still trying to sell sexy. And it isn't working

Victoria's Secret is struggling through the coronavirus after years of scandal and declining sales.

Victoria's Secet and Aerie Differences Obvious in Stores

Victoria's Secret Fashion Show Prime Movie Arrives as Turnaround Sputters - Bloomberg