By A Mystery Man Writer
In the era of fast fashion, the life cycle of clothing is becoming shorter. People consume clothes as if they are disposable goods, driven by the supply of low-cost, trendy clothes offered by fashion giants such as Zara and H&M. However, the philosophy of COS goes against this fashion trend ― it believes fashion and longevity should go hand-in-hand, said Marie Honda, managing director of the company, a sister brand
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