HRX by Hrithik Roshan aims for Rs 100 crore online revenue - BusinessToday

Besides Salman Khan's Being Human, HRX is perhaps the only other celebrity-backed brand launched with a long-term vision. Celebrity-crazy as it is, India still lacks a billion-dollar celebrity brand like, say, Britney Spears's line of fragrances.

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HRX by Hrithik Roshan aims for Rs 100 crore online revenue - BusinessToday

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