Introducing GUESS AIRWASH™

GUESS JEANS is ushering in a transformative era with the introduction of GUESS AIRWASH™, revolutionizing its brand mechanics.

Introducing GUESS AIRWASH™

Introducing GUESS AIRWASH™

Guess Jeans are protecting the environment with their airwashed jeans – HERO

Get FIRST access to shop AirWash™ 1-day early exclusively on the @seph, dry shampoo

Behind GUESS Eco Tech Partner: Jeanologia

Sleek Magazine

GUESS Jeans The last 40 years of denim

Taking to the Streets

GUESS Jeans The last 40 years of denim

Sustainability Plan