Why Zara Succeeds: It Focuses On Pulling People In, Not Pushing

Analysis of Zara's fast-fashion retailing strategy with FIT Shelley E. Kohan, based on the 4Es model of marketing, where Experience replaces Product, Exchange in new Price, Evangelism is now Promotion and Every Place is the new Place. Zara recognizes the customer as its most valuable brand asset.

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According to the Chairman of Inditex Pablo Isla its core model of quality

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A case Study on Zara Company.pdf - A CASE REPORT ON ZARA COMPANY 1 A Case Report on Zara Company Anonymous University of the People BUS 5114: Management