The success story of “The Father of Jeans” and founder of Levi's, by S M

On May 20, 1873, Levis Strauss created the first pair of blue jeans in the world. Over the decades, Hollywood stars and public stars have worn Levi’s jeans. It is a must-have fashion item in the…

The most insightful stories about Levi Strauss - Medium

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The Future of Denim — a sustainable story

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