JOURNEY OF A BRAND: Ariana, Kiley, and Karelle ON THE EVOLUTION OF

THE STORY: Ariana, Kiley, and Karelle launched Halfdays, an outdoor brand founded and designed by and for women, in 2020 after struggling to find ski gear where they didn’t have to…

Meet the Woman-Owned Skiwear Brand That Wants To End the 'Shrink It and Pink It' Mindset in Snow Sports

Ariana Ferwerda, Karelle Golda, and Kiley McKinnon of Halfdays Interview

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