Hailey Bieber Knows You're Sick of Celebrity Beauty Brands

In her Allure cover interview, Hailey Bieber says she wants her beauty brand, Rhode, to be “cool and attainable.” Though she intends to lend plenty of her own cool to the business, she hopes people will give the line a try without knowing it has anything to do with her.

Hailey Bieber opts for an edgy look for Allure cover

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Writing — DARIAN

Hailey Bieber Knows You're Sick of Celebrity Beauty Brands Tendencias de maquillaje, Labios de mujer, Iconos de estilo

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Hailey Bieber showcases her impeccably toned legs while going for a walk in New York City

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Hailey Bieber puts her toned legs and abs on display in shorts during girls day with Kendall Jenner

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Hailey Bieber flashes her toned midriff in a crop top while shopping at Erewhon in Studio City