Crisis PR: Lessons From Zara Ad Campaign That Critics Said

In December of 2023, the fashion brand Zara found itself in the spotlight for negative reasons due to the outcry over imagery that some have seen as incendiary. Here’s a look at the crisis and what businesses can learn from Zara's high-profile mistakes.

Zara's Latest Ad Campaign Draws Backlash For Alleged Exploitation Of Gaza Conflict

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How Zara's apology for its controversial campaign 'gaslit' consumers

Zara apologises after deleting photos criticised for evoking Gaza war imagery - ABC News

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Backlash against Zara's Gaza-resemblant campaign underlines importance of impact over intention, Analysis

PRNEWS on LinkedIn: The campaign that caused Zara controversy was called “The Jacket,” which…

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