Levi's Designer Shares Key Characteristics of Historic 501 Jeans

Heritage denim brand Levi’s celebrated 501 Day with a presentation from Paul O'Neill on the evolution of the original jeans’ style.

The history behind those iconic 501 Levi's jeans

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The Levi's back patch: from original inception to modern iteration – Denim Dudes

The Levi's back patch: from original inception to modern iteration – Denim Dudes

How Levi's Became Cool Again

Taking a look back at the history of Levi's iconic 501 jeans