JustWears: London men's underwear start-up promising to 'treat

The seed round was led by Hackney Gelato-backer, Pembroke VCT, which is headed up by Next CEO Simon Wolfson’s brother, Andrew Wolfson

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JustWears Boxer Briefs With Pouch - Pack of 3, Anti Chafing No Ride Up Organic Underwear for Men

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This new underwear brand is celebrating men of all shapes and sizes - Attitude

JustWears Boxer Briefs With Pouch - Pack of 3, Anti Chafing, No Ride Up, Organic Underwear For Men, For Everyday Wear or Sports like Walking, Biking & Running

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JustWears: London men's underwear start-up promising to 'treat your crown jewels like royalty' nets £2.6m