Lululemon scores with the Dupe Swap – this TikTok trend could benefit other brands too!

Lululemon hosted a “Dupe Swap” in Los Angeles to promote its Align leggings this spring. At this event, customers could take their cheaper, ‘look-alike’ knock-off leggings and trade them in for a free pair of the near-$100 Align pants. The event was a massive hit and did oh-so-much better than was expected

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