Budlight $5 Billion Marketing Mistake by The Art of the Brand

Was Bud Light's Promo a 'Mistake'? CEO Dodges Question.

Bud Light, Budweiser haven't tweeted in over a month as backlash over transgender influencer continues

Bud Light loses top US beer spot after promotion with transgender influencer, Business

Bud Light to spend 'heavily' on marketing after Dylan Mulvaney controversy: report

Bud Light's Dylan Mulvaney campaign an 'epic market fail': David Johnson

Why Some Boycotts Work—And Others Fizzle - The Atlantic

Top Bud Light execs blindsided by Dylan Mulvaney ad campaign

Cheaper Than Water? Retailers Try to Unload Bud Light. - The New York Times

Woke' Bud Light Executive Takes Leave Of Absence After Backlash

Bud Light's inclusive ad campaigns are good for business, experts say

Bud Light to spend 'heavily' on marketing after Dylan Mulvaney controversy: report

Why Knowing Your Target Audience is Crucial for Effective Marketing: Lessons from Bud Light's Controversial Partnership

Ad Flap Leaves Bitter Aftertaste for Bud Light and Warning for Big Business - The New York Times