Unblackit: the Mystery of the Black Milk - World Brand Design Society

Taking into account the great variety of dairy products and its abundance on the retail shelves nowadays, eye-catching design and unique selling proposition of a product are an absolute necessity to stand out in the competition.Now, imagine seeing a fully BLACK bottle on the all-WHITE milk shelf in the store. Introducing: “Unblackit”. “Unblackit” is a milk product presented in a transparent glass bottle wrapped in a black paper.

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