New Logo for JCPenney - BP&O

JCPenney is an American department store that specialises in the retailing of affordable clothing and household products. First established by James Cash Penney in 1902 (as Golden Rules), JCPenney has grown significantly with over 1,100 stores and a 2010 annual turnover of $17.9 billion. Recently JCPenney launched a new visual identity (now jcpenney) designed by

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