Raf Simons to close — a fashion marketing expert explains how the brand lost relevance - BusinessWorld Online

SURVIVING 27 years in the competitive and fast-changing world of fashion is an accomplishment many brands only dream of. Raf Simons weathered the 2007-08 financial crisis, Brexit, and the COVID pandemic with his eponymous label, but in November he announced that the SS23 line would be its last.

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Raf Simons to close — a fashion marketing expert explains how the brand lost relevance - BusinessWorld Online

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