Reebok New Owner Is ABG. Analysts Predict What's Next for the Brand.

Reebok's new owners Authentic Brands Group plan to ramp up sales through licensing deals. Analysts worry about the future of the brand.

Who owns UA now that Reebok International Ltd. has been bought out? It's not Nike. What's next after its acquisition by Adidas? - Quora

Adidas ends Reebok era with $2.5 bln sale to Authentic Brands

SPARC to run Reebok US operations for Authentic Brands Group

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$2.5 Billion Worth Reebok's CEO Reveals How Shaquille O'Neal Ruined the Greatest Surprise Of His Life - The SportsRush

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Authentic Brands Group Finalizes Acquisition of Reebok

The New Reebok: After Adidas, What Happens Now?

Inside Reebok's Comeback Plans After Adidas' Sale to ABG