Patagonia: The Rise Of Brand Community, by Yuqun Xing

Imagine it’s sewed on the backside of ZARA’s tag. Customers would definitely get confused and have polarized opinions. Patagonia has always been a political brand. I was surprised with the tag…

Juice Press UX Design: Great Potential for Improving, by Yuqun Xing, Marketing in the Age of Digital

Patagonia: The Rise Of Brand Community, by Yuqun Xing

In business to save the planet,' Patagonia says people & planet should be the priority of corporations

Sold Killer Instinct Speed 425 Archery Talk Forum

Summer Read #2 With a Love Brand : Patagonia's Top 5 Concrete Activations To Preserve a Unique Brand Purpose 🌱

Clean Juice: How Mobile Application Boosts Customer Loyalty, by Yuqun Xing, Marketing in the Age of Digital

Yuqun Xing – Medium

Clean Juice: How Mobile Application Boosts Customer Loyalty, by Yuqun Xing, Marketing in the Age of Digital

Summer Read #2 With a Love Brand : Patagonia's Top 5 Concrete Activations To Preserve a Unique Brand Purpose 🌱