Sainsbury's takes fight against Tesco Price Promise ads to

Supermarket chain mounts £150,000 legal challenge over adverts that claimed cheaper own brand goods

Sainsbury's loses battle but hopes to win war over Tesco's price promise

Sainsbury hits out at Tesco after Price Promise ruling

Sainsbury's edges ahead in marketing war despite Tesco's Price Promise ASA victory

Tesco vs Sainsbury's - The PPC Groceries Battle

Tesco takes on the discounters at their own pricing game

Sarah Butler, Page 188 of 199

Who is Tesco's Aldi Price Match campaign benefiting most: Tesco… or Aldi?, Comment and Opinion

International news: Tesco steps up price-match promise - Retail World Magazine

Ocado launches 'Price Promise' ad campaign by St Luke's

Retail industry, Page 616 of 997, Business

Retail industry, Page 616 of 997, Business

Tesco makes price promise

Bangkok Post - Tesco reveals 'historic' discount campaign

As Tesco and Sainsbury's seize the moment, UK grocery laggards face uphill task