Nike Divests Hurley To Sharpen Focus On Consumer Direct Offense Initiative - Retail TouchPoints

Nike will sell the Hurley brand to brand management company Bluestar Alliance for an undisclosed sum. Bluestar plans to build on Hurley’s existing global presence and evolve the brand into a complete lifestyle portfolio, with action sports playing a key role. Nike acquired Hurley in 2002 and has since grown the brand to 29 stores, including […]

486 SaaS Startups in United States

Nike credits 'innovation, brand strength and scale' for DTC success

The Nike Live Secret to Retail Success: The Human Touch

The Nike Live Secret to Retail Success: The Human Touch

Nike's Direct-to-Consumer Strategy: Lessons for Wholesalers and

Podcast — The Conversation Factory

hurley - Retail TouchPoints

Nike Digital DTC vs Wholesale - Finding the Omnichannel Balance

Coming (Very) Soon: Hurley and Nike Take a Dip Together

The new age of Nike – how this big name is rethinking retail

🏃♀️Nike's Omnichannel Investments 🏃

TFR Strategy Consulting Nike´s Direct Consumer Offense

Nike Divests Hurley To Sharpen Focus On Consumer Direct Offense Initiative - Retail TouchPoints