Strategy of a Multi-Brand Company - How to create it?

In this structure, a single mother company owns and operates multiple distinct brands, each operating independently in the market. The brands under the umbrella of the mother company can have their own unique identities, target markets, products, and marketing strategies.

A Better Way to Map Brand Strategy

Solved Branding Strategies Marketing managers have a number

Brand strategies: single or multi-brand?

Structure Of Company With Multi Brand Strategy Multi Brand Strategies For Different Market

Brand Equity: What it Is & Why It's Key to Your Business

How to Create a Multi-Brand Strategy for Your Business

Multi-Branding for Companies with Multiple Brands

Brand strategies: single or multi-brand?

Navigating the Tightrope: Incumbent Inertia and Cannibalization