Streetwear brand Supreme to be sold to Timberland owner VF for $2.1bn, Retail industry

James Jebbia founded brand – which has maintained its appeal with tightly controlled product ‘drops’ – in New York in 1989

Streetwear brand Supreme to be sold to Timberland owner VF for $2.1bn, Retail industry

VF snaps up streetwear line Supreme in $2bn deal

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VF Corp to buy US footwear brand Supreme at $2.1bn - GCC Business News

Deals analysis - just-style magazine, Issue 8

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Collaborations are what made Supreme sale worth $2.1 billion to VF