By A Mystery Man Writer
In June, direct-to-consumer swimwear brand Andie Swim launched its first major advertising campaign, just over two years after its launch. Ahead of rolling out the campaign, which spans outdoor mediums from subway ads to billboards, the brand spent a year testing and learning through social media ads what resonates with customers.
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DTC swimwear: Summersalt, Ookioh, Parade and other brands navigate tough market
DTC swimwear: Summersalt, Ookioh, Parade and other brands navigate tough market