The Bell Curve of Marketing

Especially over the last 5-10 years, most companies have tried to pursue customer centric marketing in some form. They understand that it is no longer good enough to view their customers and prospects only by what their (economic) value is to them.

1: Rogers' (1962) bell curve of product adoption, outlining the

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Big Ed was very drunk when he said this!

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Gauss distribution. Standard normal distribution. Gaussian bell

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Big Ed was very drunk when he said this!