Nike: Just Do It-The Magic of Storytelling – Digital Marketing Journey
By A Mystery Man Writer
What are the most iconic taglines in 20th century? “Just Do It” created by Nike in late 1980s wouldn’t be doubted to be on the list! Just a little bit background here: before “Just Do It” Campaign, Nike’s target audiences were narrow and only for certain types of male athletes especially for marathon runners. The…
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