The Rise of 'Corp Merch': Why Greggs, KFC and Lidl Are Dropping Streetwear

By A Mystery Man Writer

Big British chains have all dropped their own line of merch in the past few months. How is this now a thing?

Streetwear - VICE

Merchandise - VICE

Why Scarcity Works: The Tale of the £450 Lidl Shoes — DESIGN-HUNGRY

Streetwear - VICE

Your Ugly Christmas Sweater Is Branding's Latest Weapon - Bloomberg

The winners and losers on the high street this Christmas - Plymouth Live

Retail food chain hi-res stock photography and images - Alamy

Shirley KFC say restaurant will be 'back up to scratch' after sudden closure - Birmingham Live

The rise of brand merch

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