Times Square shines even brighter as ball-drop tower gets upgrade

The 30-story 3 Times Square is bouncing back from its near-empty state at the start of the pandemic, while the ball-drop building known as 1 Times Square is being re-clad with top-to-bottom glass and will house a museum.

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Team behind massive Times Square redevelopment taps 3 execs

A Better Times Square (@abettertsq) / X

Times Square ball fitted with nearly 200 new crystals

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Second Avenue is going through change thanks to mass transit

Times Square Alliance