Under Armour, I Will What I Want

Our powerful campaign helped a major athletic brand reach a massive, untapped demographic: women.

I Will What I Want - Gisele, Droga5, Under Armour, D&AD Awards 2015 Pencil Winner, Tactical Film Advertising

Kelley O'Hara, Under Armour, I will what I want global women's ad campaign

Under Armour Unveils Newest Chapter Of I WILL WHAT I WANT™ Campaign Featuring Gisele Bundchen

Must-See: Misty Copeland's Stunning Under Armour Ad

Under Armour's I Will What I Want Campaign: Empowering Women in Sports

Paul LaFleur - Under Armour

Under Armour struggles in crowded Korean market

Misty Copeland's Powerful UnderArmour Campaign

Misty Copeland Under Armour Commercial 'I Will What I Want

Under Armour Veronica Solivellas

Under Armour : I Will What I Want - karenland.com

Under Armour 2015 I WILL WHAT I WANT Bra Campaign