Understanding Why Gen Z Drinks Less

Young adults in Generation Z are increasingly abstaining from alcohol. The drop in alcohol use, however, coincides with an increase in cannabis use.

Alcohol consumption on the decline for Gen Z, studies suggest

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Infographic: Millennial & Gen Z Perceptions: The Wine Industry - Inspira Marketing

Alcohol, innovation timing and Gen Z, by Aine Rice

The Kids Are Alright: Tobacco, Alcohol and Cannabis Use Among Gen Z - New Frontier Data

Understanding Why Gen Z Drinks Less

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Gen Z 2022 Alcohol Report - Knit

Gen Z turns it back on alcohol over emotional impact

Alcohol, innovation timing and Gen Z, by Aine Rice

Sober Curious and Alcohol Statistics

Gen Z Thinks This Millennial Rite of Passage Is Cheugier Than Actually Saying 'Cheugy

Gen Z consumers are thirsty for variety in beverages

Gen Z alcohol consumption in the U.S. - statistics & facts

Alcohol, innovation timing and Gen Z, by Aine Rice