Fashion is Function; Unpacking the Future of Activewear

Since consumer demand is at the heart of all trends, the hype (and growth) of the soaring activewear market is explained by major shifts in consumer behaviour. And since ‘Health is the new Wealth’ its worth spending a few minutes reflecting on why and how our global active lifestyle needs will conti

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Fashion is Function; Unpacking the Future of Activewear

Activewear: Moving the Apparel Business in a New Direction

Fashion is Function; Unpacking the Future of Activewear

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