Chico's FAS, Inc. - When Women Call the Shots: Designing Intimate Apparel Women Need and Want

Leading intimates brand celebrates women, their bodies, and their stories Chico's FAS' (NYSE: CHS) intimate apparel brand, Soma®, launches "Everything We Do Starts with You," aimed to celebrate women, their bodies and their stories. Soma began as an intimate apparel brand that set out to combine quality, comfort, and innovation with purpose, so that women never have to compromise. Rooted in beautiful solutions and effortless style, Soma continues its dominance as an industry leader in products that respond to women's needs. "For years, we've listened to women, heard their stories, and addressed their needs by creating innovative designs that work for how they live," says Kimberly Grabel, SVP of Marketing. Everything We Do Starts with You features a group of women, who were cast via Zoom, and focuses on their lives and lifestyles in their own voice. From an ICU nurse to a beauty director to a breast cancer survivor, their individual stories, and hence their needs, are varied based on

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When Women Call the Shots: Designing Intimate Apparel Women Need and Want