Skims Campaign Features 'White Lotus' Breakout Stars

You don't need to have the financial or social capital of Kim Kardashian to tap a pop-culture moment in your marketing campaigns.

This Valentine's Day, everybody's wearing SKIMS. Introducing breakout

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Sam Stryker on X: Say what you want about @KimKardashian but nabbing The White Lotus S2 breakout stars for a @skims campaign? She's a marketing genius. / X

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The White Lotus' breakout stars and Kim Kardashian's Skims campaign demonstrate the influence of popular culture in marketing

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Kim Kardashian Makes Surprise Appearance at SKIMS Valentine's Day Pop-Up